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Step 9 of Building a Better Business 

Camelia Petrus, Head of Business Development, Certified EI Assessor and Trainer Workplace Behaviour and Leadership 

Step 9: Monitor your progress to reach your targets


When you’re driving, there are certain things on your dashboard that you keep an eye on - your speed, your fuel level, and the engine’s temperature.

It should be the same in your business. Have you considered a 'business dashboard' with 3-5 key things you’re monitoring regularly.


Use this four-step process to create your own dashboard:

1. Determine which Key Performance Indicators (KPIs) will be on your 'business Dashboard'.

Choose KPIs that have the greatest influence on you achieving your goals. For example, it could be the average hourly rate invoiced, your gross margin for any job, or the average transaction value for a certain period of time.

Which of your KPIs, when increased or decreased, will have the biggest impact on your future results? Choose no more than five to measure and have on your dashboard.


2. Work out how to measure your chosen KPIs.

Make sure the measurement process are automated wherever possible. Most accounting software will measure your financial KPIs.

3. Produce a simple one-page report.

Produce this either weekly, fortnightly or monthly to track your results and progress. Set aside time to go through this report every time it’s produced and share the results with your team.


4. Repeat these steps with your team.

Identify the KPIs each team member must be monitoring. These will be different from the KPIs for your overall business. KPIs help your team understand the definition of a great day’s work for them. Monitoring and reporting the KPIs regularly will help your team know if they’re on track.

5. Get involved with non-profit organisations.

Choose an organisation that you or your team are passionate about, be that a sports club or a local community organisation. Avoid ‘peddling your wares’ when working with the organisations. Simply wear branded clothing and have signage where appropriate. Prospective customers need to know you, like you and trust you before they’ll buy from you.


What can you do today to grow your network and maximise your referrals?

Successful businesses measure and count things… unsuccessful businesses either measure nothing, the wrong things, too many things, or finally, they measure the right things, but they don’t communicate the measurements efficiently.

Dick Costolo

Camelia Petrus, PGDip Work Psychology

Head of Business Development

Email Camelia

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